‘Project Wild Thing’, the film

Project Wild Thing, by David Bond, is a really interesting little film. Released back in 2013, this one has slipped under my radar until now and I’m not entirely sure why… It appeared on my Twitter feed as something free to watch during lockdown and so, excited to see something new, I thought I would give it a go.

Project Wild Thing Screening - Upper Hutt - Eventfinda

I spoke before about how, in order to get children to care about the natural world, we needed to get them out in it, and invested in what was happening there. This film is about doing exactly that.

In the beginning, David appoints himself ‘marketing director for nature’ and from that point on, the narrative just sort of writes itself. He looks at the amount of time his own children spend outside and comes up with a pretty sad pie chart – only 4% of his daughter’s time is spent outside. This is the same proportion of time that she spends in the bathroom.

Speaking to marketing advisors and various creative people, David discovers that whilst parents want their children to go outside and enjoy the natural world, many are too conscious of risk. He touches on our societal fears of abduction and injury and I feel like these points are really important to acknowledge.

The scene in which David interviews a classroom of teenage girls really resonated with my own secondary school experience. In short, the pressure to look a certain way dictated their actions – in this case, they avoided the natural world. They didn’t want to go outside in bad weather because of the clothes they’d be made to wear by parents. It was a stark reminder of the culture amongst secondary children – peer approval really is everything, and unless we normalise the use of appropriate clothing amongst older children/young adults, this isn’t a problem that’s going to go away.

After watching the film, I had a better look at the website for The Wild Network. There are all sorts of things on there which I want to explore more of – specifically the various activity ideas.

At the time of writing, the film was available to watch for free, but even if that’s no longer the case, I would still recommend seeking it out. It’s a properly interesting little documentary.

Have you watched Project Wild Thing? What did you think? Do you have any ideas for other films I should see? As ever, contact me here or on Twitter to let me know.

2 Replies to “‘Project Wild Thing’, the film”

  1. Thanks for sharing the link to this, I finally got round to watching the film last night. it was an interesting watch, no huge surprises really but certainly a lot of issues to consider. I’m not sure which I find sadder: children’s lack of contact and connection with nature or the all-pervasive role of branding in society. We are a very strange species, aren’t we?

    Liked by 1 person

  2. I hadn’t even clocked the pervasion-of-branding element to it, but you’re absolutley right. It is everywhere.

    I don’t notice it so much any more because I’ve taken steps to avoid it – I don’t have a TV, don’t get magazines or papers, use an online ad-blocker and if I do get the chance to listen to the radio, it’s generally BBC Radio 4 (or a Podcast if I’m at home). But the fact that I had to actively take steps should tell me everything – we shouldn’t need to hide ourselves away from advertiser influence!

    Definitely a very strange species!

    Liked by 1 person

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